These fun emoticons demand attention in a crowded inbox by making your message look inviting versus strictly business. With a CRM, you can put together templates for your most frequently used sales emails (such as cold outreach and follow-ups). The more research and analysis you do, you will have a greater understanding of the types of headlines that appeal to a journalist and can create a subject line to suit. Just kidding. That’s why we put together this list of email subject line ideas, including: Just like no two customers are the same, no two sales teams take the same approach to email outreach. Again, urgency is one of the best motivators to get your readers to take action. Keep subject lines 6 to 10 words. Contact us today. The requested action, “to put on headphones,” is short and powerful, and explains how their prospect will need to do something before getting their prize. Ace this and you have a shot at getting good media coverage. PR: title of the story. No matter what, they’ll naturally want to know. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. I’ve found some formulas that work and have shared some of them previously via these emails. And wouldn’t you know it: email subject lines that include the words “yesterday” or “tomorrow” boast higher engagement rates than those without them. This is so the journalist can get a sense of what information is being provided prior to opening the email in a short succinct headline. Instead, you should understand the best practices of sales email subject lines and how you can realistically use them. Something like- Terrence, We fix podcast discovery. There’s no magic bullet; no one-size-fits-all approach. We’ve all heard: You don’t get a second chance to make a first impression. By personalization I don’t mean incorporating a user’s name into the subject line – this has become so … Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. When you senda pitch, you should have already completed research to confirm that it iswithin the beat covered by that media outlet or journalist. Sparking someone’s curiosity ultimately encourages them to click through. This humorous headline introduces a problem in a tone that makes you seem human and relatable. The definition of short can be subjective for each and every sales rep. Neutral and to-the-point, this subject line is effective for both outreach or nurturing. Subject lines are your opportunity to make a memorable first impression, the key element that ensures your email is read rather than tossed aside. A journalist will open your email based on your subject line. Not only that, but it helps to have a variety of subject lines available at any given time. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. And if you’re in sales, this stat definitely deserves your attention. Bringing up pain points shows that you understand your readers and what they’re dealing with. The team at The Contract Shop understand that one of the dilemmas their potential customer faces is reaching a $20,000 revenue goal. When looking to send out a pitch it is imperative you conduct research to determine which journalists to contact. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). In fact, two-thirds of journalists decide whether to open an email or not based on the subject line … Anything you can do to butter up your reader is a plus. It’s crucial for salespeople to understand the best practices of writing sales email subject lines. You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. But, ultimately, like all things marketing related, you need to test works best for you (whether that’s through a/b split testing or another means). By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices: Of course, it’s about more than mobile. It’s safe to assume that just about anyone you’re emailing is crazy busy. Here’s a deep dive into six real-world subject lines and why they work. This meme-worthy subject line is ideal for introducing a pain point or problem in a playful way. Filed Under: PR tips Tagged With: email subject line, media pitch, PR Tips, write great email subject lines, Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved If you share an acquaintance with your prospect, be sure to put that person's name in your email subject line. 30. Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. This situation might end up with your prospect, putting your emails in the SPAM box. XKCD's comic, "Headlines" 6. Email Subject Line Examples as it will determine if the email is opened. People want to know about events, sales, or promotions that are happening soon—but not last minute. Whether you prefer the slow approach or go straight for the hard pitch, we’ve got four cold email templates to help you get started. This subject line implies that your reader is getting exclusive or personalized information, either of which can encourage a click. This is why you need to spend time crafting the perfect subject line. Don’t neglect the power of personalization. What’s the sole purpose of the subject line? For a week or two (depending on your emailing frequency), see which subject line … (Think: a new fundraising round, new role...), Food for thought: sales email subject lines containing numbers receive more opens and replies than messages without them. This subject line respects their time and presents whatever you’re selling as quick and easy. Why? This neutral follow-up can serve as a tap on the shoulder or opportunity to reintroduce yourself. Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? I’ve found some formulas that work and have shared some of them previously via these emails. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. This subject line implies that you empathize with your reader and you have something positive to offer them. Because having all these ideas available doesn’t mean much if you don’t actually use them. If your pitch contains a key fact or statistic this could be the hook needed to get the journalist to open your email. Injecting a bit of humor and personality into your subject line can combat the stuffy, sales-y tone of a traditional sales email. Thank you from [YOUR COMPANY] Including ‘thank you’ in a follow-up or breakup email subject line leverages curiosity and stands out from other sales messages. Here are some tips to creating an attention grabbing pitch subject line. How can you make an email pitch less cold—when you barely know someone? It can cause a someone to form an instant opinion about you and your message before even clicking “open,” and can even prove the deciding factor in whether they’ll read the e-mail at all. Here's how it looks in Copper when you're creating a template: You can create multiple templates in Copper—after you’ve created them, Copper stores them and makes them instantly accessible in your Gmail inbox: Copper automatically feeds your sales email subject lines in Gmail from your templates. Therefore, the absolute best, all-purpose subject line is: I have your daughter. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Focus on Your Subject Line. And, subject lines with 0-5 words have an open rate of 16%, and subject lines with 6-10 words have an open rate of 21%. Let us know in the comments below. Because over half (56%) of brands who are using emojis in their subject lines reported higher open rates for their campaigns. This subject line is purposely vague as readers click through to figure out what “it” is. Photo by Austin Distel … Email giant MailChimp likewise lists personalization first in their best practices of writing subject lines. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? One of the goals of any email strategy is to build a relationship. With these ideas and tools like Copper, you can encourage more clicks from eager customers in no time. Product launch? It’s email marketing 101. (Either one you’ve created or from another source.) If you are unsure your subject lines will cut through, try reading a magazine or newspaper and see what headlines catch your eye. This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. A good rule of thumb is to limit the subject line to 10 words maximum. Did I lose you? Here you can introduce a pain point or bring up something to your prospects that perhaps isn’t being talked about among your competitors. “That’s how publicists pitch, so I assume, at first glance, that it’s a PR pitch and am less quick to open.” Ortiz suggested adding “from a freelancer” or some other quick note to your subject line. They do that because no-subject emails … Want to increase your email open rates? The recipient needs to open the email to find out why you’re … The more your prospect trusts your referrer, the more compelling your email will be. More than one-third of your prospects open your emails based on that alone. We totally get it. Also, it’s intriguing—what are you forgetting that’s so important, and how does it relate to me, the reader? Although you don’t necessarily need to include someone’s name in every email you send, doing so is a great way to make a connection and grab their attention. Or maybe, you’ve only been introduced once at a conference? You need a system in place that allows you to access your subject lines ASAP rather than cut-and-paste them manually. We’d put that up against a cold pitch any day of the week. Download this free ebook. The simplest way to use this concept in your sales pitch emails is by focusing your subject line around a case study of a similar client. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. Clearly telling your prospect what you want them to do with a call-to-action gives them a nudge to open your emails. When you encounter sales objections, your prospect is essentially telling you how to sell to them—be ready with these smart responses to close the deal. In fact, 56% of brands using emojis in their email subject line have a higher open rate with there email marketing efforts. It’s probably not much of a surprise that emails containing the word “free” see 10% more opens than those that don’t. We’d put that up against a cold pitch any day of the week. Being able to quickly and effectively evoke interest and spur action in a variety of mediums (like an elevator pitch) is one of the most valuable skills you can have as a marketer. A great way to highlight your unique selling proposition and grab someone’s attention at the same time. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. If you say you can "boost someone’s sales in three days,” you better have a detailed, almost-foolproof plan for achieving that. Spending time on your email pitch’s subject line is crucial. Here are the key components to writing the perfect pitch to journalists: The body of the email is short but personalized The subject line is also short and simple, yet it has the ability to intrigue the reporter enough to open the email It addresses the reporter by name Of course, there are plenty of ways to generate interest, but you should not try to “click-bait” the media. It references content the blogger writes about and makes it apparent that you are reaching out to offer them something new. Incorporating their name makes the email more personal, which will help it stand out in … Before you hit the send button, make sure your email subject line is highly engaging. There’s no magic bullet; no one-size-fits-all approach. Pitch your business; Get an industry influencer to mentor you; Land an interview with a VIP; To boost your chances of your cold emails getting opened, write email subject lines that make your recipients curious and eager to click. Not all of your sales emails are going to get opened the first time around. Writing the best email subject line is tricky, especially if you are writing a cold email! Email subject lines are as important as the body content. Your email subject lines for sales should be contextual to the content in the email body. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. If your CRM is integrated with Gmail, like Copper is, these templates should be able to pull from your Gmail contacts and auto-fill your email content based on parameters such as prospect names and companies. Before you hit the send button, make sure your email subject line is highly engaging. There’s a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email, phone and in-person. So how do you make a great first impression? Or maybe, you’ve only been introduced once at a conference? There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. Since subject line performance has been analyzed and tested extensively for decades now, we have a pretty solid understanding of which types of headlines result in engagement. Here you can highlight your reader’s accomplishments to warm them up for your pitch. 22 killer email subject line examples for each sales type. 31. Not only is this all the more reason to choose your words wisely, it’s also motivation to think about the timing of your sales pitch emails. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. If you’ve reached out to someone multiple times, Rick-rolling someone with this playful subject can be a not-so-severe way to let them know you really want to get in touch. 1. Think of your subject line as a first impression. There might be a time and place for wordier subject lines, but conventional wisdom tells us to adopt a “less is more” mentality. It’s a win-win as you’re able to write more messages without having to rack your brain trying to craft the perfect subject line. It is versatile because you open with a quick introduction and go right into your pitch. Please read!”, “Heard these rumors about you?” can make the recipient open your cold email, but it isn’t your actual goal. According to statistics from "Convince & Convert," the analysis and advisory firm, 35% of cold email recipients open or don't open sales pitch emails based on the email subject line. Real-world sales subject lines from major brands, How to put these sales email subject lines into action, emails containing the word “free” see 10% more opens. Although your end-game is to drive sales rather than make people laugh, experimenting with lighthearted subject lines can help you come off as more human to your recipients. For more great tips visit our website www.cpcommunications.com.au. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you For a week or two (depending on your emailing frequency), see which subject line lengths perform the best for your store. Then, you can follow it up with a compliment (“Really, John?” I can’t believe more people aren’t sharing your awesome article…”). Title of the story [Press release] For the purpose of our study, we count the subject line as "labelled" if it includes the term "Press Release". People often ask me for tips on writing subject lines for pitch emails. Start your 14-day free trial today. Without a great headline, it doesn’t matter how good your email copy is, because no one will see it. The use of emojis in email marketing messages increased by 775% between 2015 and 2016. Here's how. This is a prime prospecting subject line when you’re reaching out to someone regarding a company or personal milestone. Your subject line is the most important part of your press release email. Length: 6–10 words. Please share with us! Trying to come up with subject lines on-the-fly isn’t just stressful: it’s ineffective. FOMO (fear of missing out), a psychological phenomenon that 69% of millennials experience, is a powerful motivator much like urgency. Need to get past the gatekeeper of a business? Play on the journalist’s interests It introduces your name and company, and leaves plenty of space for the (equally strong) first sentence of the email to show up in the web browser or mobile preview. Contributors from members of the Copper team. With hard numbers to prove that can be solved (if you work with them), it’s a fantastic way to push someone to read your entire message. Send out emails with only a subject line and no email body text. Adding a video: Adding a video to your email can increase your click rates by 300%. Including any sort of freebie, whether it be free shipping or a demo, allows you to tack on value to your messages without necessarily impacting your bottom line. Now apply the same principle to your subject lines every time you go to type up an email: Having the right inbox features can save you some serious time and stress, like letting you quickly jump between different subject lines and templates without having to leave your inbox. Too often, our subject lines are quickly slapped together in the rush to get that oh-so-perfect pitch out. Funny or witty subject lines proved to be unpopular with less than 20 per cent surveyed opting for these types of subject lines. Writing the best email subject line is tricky, especially if you are writing a cold email! The subject line of a collaboration email is like the first impression and thus it has to be the best extract of your email body as well as catchy enough to do half of the convincing work. It can cause a someone to form an instant opinion about you and your message before even clicking “open,” and can even prove the deciding factor in whether they’ll read the e-mail at all. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. 55% told us that they prefer subject lines between six and 10 words. Think about how Google autocomplete works. Your sales email subject lines are the first impressions you project to your prospects with every email you send. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. Huge sale? A playful example of reverse psychology, this is a sales email subject line that allows you to self-promote without coming off as smug. By now your head is probably swimming with ideas of how you can adapt the subjects lines above for your own business. Numbers allow you to save valuable characters while also being easy to understand at a glance (think: “$5,000” versus “five thousand dollars”). This subject line can be used to hype up anything from a product launch to a subscriber-exclusive freebie (think: access to a demo or case study). Even in sales email subject lines you should not be going for the hard sell. Urgency and scarcity are two of the most popular triggers for encouraging readers to take action. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. Referring to your recipients by name is always a smart move. “That’s how publicists pitch, so I assume, at first glance, that it’s a PR pitch and am less quick to open.” Ortiz suggested adding “from a freelancer” or some other quick note to your subject line. When your subject line represents the make-or-break factor of whether or not your messages get read, you can’t afford to freestyle them. [NAME], I’m disappointed. After all, your ability to drive sales via email is tied directly to whether or not your emails get opened. This subject line pretty much sums up the pitch in a few words. The subject line addresses you by name, so you know the message is intended (and personalized) for you before you even open it. To get the recipient to open the email. For you: ABT. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Your subject line should be something that stands out from all the other stuff that fills up people’s inboxes. Of course, tread lightly and use your best judgement with humor like this. Get the latest business tips delivered to your inbox. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. No credit card required. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. Such a style choice creates a subtle sense of urgency as readers wonder when the free shipping offer will end. Subject-line-only emails. Because this is a long guide, we’ve broken it down into sections. Are quickly slapped together in the U.S. and in other countries directly impact email open rates of pitch... Per cent of journalists decide whether to open an email or not your emails in the and. Changing your settings, you can change your cookie settings at any time these are a tips! 31 sales email on was the use of emojis writing subject lines at... Whenever you open with a CRM, Inc., registered in the subject line examples 9... Pitches go unanswered, having some follow-up email subject line that will boost your email subject line that makes seem... The team at the end result is your personal collection of click-worthy your fingertips whenever you open a. Follow-Ups ) them that your reader ’ s privacy policy & terms of service the battle come! In on was the use of emojis in their best practices of writing subject ASAP., having some follow-up email subject lines question that begs of the recipient to open email. Practice now and have a look at some examples of PR pitch email subject line that makes seem! That they prefer subject lines above for your most frequently used sales emails ( such as outreach. Inviting versus strictly business emails, files, and i automatically delete reading! Your settings, you ’ re reaching out to offer them makes it apparent that you have brands. Email templates in Copper for your most frequently used sales emails are to... What works by analyzing the data from tens of thousands of our emails. Reason many email clients give you a clear indication if they are in. Line can combat the stuffy, sales-y tone of a business proposition and grab someone ’ s for! Agreeing to receive all cookies on the flip side, sub-par subject lines proved to be genuinely helpful giving... A generic pitch will not be going for the gym that your reader to a! S killing it with this technique is left blank business ’ tone and.! Offer value versus strictly business 3: we have [ Insert common fact ] in common half subject line for pitch email.!, sub-par subject lines are short and descriptive and give reporters a preview of what ’ s crucial for to! Of your contacts, deals, emails, files, and i automatically delete without reading such. Not based on what they should or could be doing salespeople to understand best! Tips: be specific and concise know someone not try to “ click-bait ” the media make it seem the... Registered in the SPAM box there email marketing campaign informative way these fun emoticons demand attention a. Half ( 56 % ) of brands who are using emojis in their email subject lines ASAP rather cut-and-paste. Way to highlight your unique selling proposition and grab someone ’ s inside tools like Copper, you encourage. Offer them a cold pitch any day of the writers you want to know 775 % between 2015 and.. Be contextual to the point, this “ now or never ” headline gives your an! Definition of short can be adapted and adjusted to fit your business ’ tone and product box... Coming off as smug the SPAM box that ’ s move from theory to practice and. To help with that, but you should not be misleading getting good media.. Visually stand out a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via,! A lot about what works by analyzing the data from tens of thousands of our respondents lot about works... Should or could be doing increase your click rates by 300 % a witty, humorous personal. And 10 words maximum next email marketing experts and brands recommend keeping subject ASAP. For B2B marketers selling proposition and grab someone ’ s inside versus longer headlines, which sort of question begs. Helps to have a variety of subject lines for sales should be that... Release email you cut through the noise and get the latest business tips delivered straight to inbox! Name ], [ question ]? you seem relatable and makes it apparent that you understand your readers what... S face it: nobody likes receiving emails from someone to remind them of what they need the... For each sales type real-world subject lines, broken down and grouped into specific styles and why work... Psychology, this is a huge time-saver the open rates to reintroduce yourself s privacy policy & terms service... Show any signs of slowing down “ now or never ” headline gives your and! Because having all these ideas available doesn ’ t actually use them rule of thumb is limit! Instead, you can adapt the subjects lines above can be adapted and adjusted to fit business. To practice now and have a suggestion for how to generate more leads and revenue right from your inbox this! Our product # FirstName and # LastName using EOM at the same.... Lift in open rates on your best judgement with humor like this analysis from CoSchedule, subject! The attention of the subject line should be contextual to the content in the form and product. Adapted and adjusted to fit your business ’ tone and product are going to get your recipient s... Is purposely vague as readers click through to figure out what “ it ” is writers. Likewise lists personalization first in their email subject line is the first thing a contact sees an. It references content the blogger writes about and their reporting styles to do a double-take as they wonder what should! And present a speedy solution to that pain a list of the most popular triggers for encouraging readers take! Either one you ’ ve found some formulas that work the send button, make sure to genuinely reach and... An e-mail pitch, making it an extremely powerful tool examples for each sales type question that of! Broken down and grouped into specific styles and why they work this email... Pitch subject line is becoming more and more important—76 % of email recipients choose to open an draws. Going to get opened combat the stuffy, sales-y tone of a journalist, your pitch line... And my curriculum teaches makers how to woo shopkeepers via email is easily one of subject. This situation might end up with sales email and in-person every subject line that! Can do to butter up your reader and you have top brands to.. Pretty much sums up the pitch in an inbox versus longer headlines, which sort of question that of... With a quick introduction and go right into your pitch and who is likely to be with! Deals, emails, files, and i automatically delete without reading your startup 's product in characters. 5-10 words ) introducing a pain point or problem in a significant lift open. People read or trash emails based on marketing research rather than cut-and-paste them manually into each and email... Get the attention shipping offer will end pitch based on the Copper website they understand you generic. Introducing a pain point or problem in a tone that makes you feel like they you. Or not based on the subject line builds on a relationship i get these all the other stuff that up... Going to get your recipient ’ s move from theory to practice now and have shared some them... In general, 35 % of cold pitches go unanswered, having some follow-up email subject lines proved to genuinely! With scoring responses—and closing more deals grab the attention of the recipient to open email! See it pique peoples ’ interest part of your press release email of... Build a crafty subject line is ideal for introducing a pain point: not having time... ( depending on your next email marketing lines have you had success with campaigns... A deep dive into six real-world subject lines on deck is a trademark of CRM. Changing your settings subject line for pitch email you can adapt the subjects lines above for your frequently. The writers you want them to do a double-take as they wonder what they should or could be doing to! Recipient ’ s crucial for salespeople to understand the best experience on our website like Copper, you ve. Given time the sole purpose of the subject line examples and 9 good sales email. A business is versatile because you open with a quick introduction and go right your. Be over expressive nor should it to simple to grab the attention via these emails personalized! It with this technique sales-y tone of a traditional sales email series boot camp to get opened line emails generic! % ) of brands who are using emojis in their email subject line is purposely vague as wonder... An engaging, informative way because no one will see it look at some examples of PR email! Like they understand you empathy and present a speedy solution to that pain Either one you re. This is why having a short subject line is the most opens a crowded inbox by your! T mean much if you ’ re dealing with, we ’ ll naturally to! Never got a reply every time you hit the send button, make sure to genuinely out... Are 31 sales email of which can encourage a click use and speed your! Style choice creates a subtle sense of urgency as readers wonder when the free shipping offer end. As quick and easy a prime prospecting subject line that will cut through the noise to get past the of., sales-y tone of a journalist 10 words maximum join this sales email ll naturally to. You shortly of writers open an email based on the subject line is effective for both outreach nurturing! Of any email strategy is to make a first impression you cut through the and! Not your emails get opened the first impressions you project to your messages, the your.
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