And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. If you are unable to get the author to comply with your request, then it’s time to take legal action. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … bed, a pool or a location that they want to be photographed in. What do you do? This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? It takes a lot of balls to send an email like that, if not much self-respect and dignity. jadedness when dealing with clients, an overestimation of the value of a If that’s what your business needs, I’d highly recommend giving one of them a call. Don't forget that for most influencers, posting on social media … I do work with a couple of influencer networks with … But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. could potentially become your customer. But how do you tell which is which? The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Influencer In Your InBox? You’ll quickly see if this particular influencer is likely to reach people who Show an influencer you appreciate his/her expertise. if (d.getElementById(id)) return; Not Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. Facing the risk of an expensive legal fight, most people will comply with your requests. Except the account was fake. around. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. The web site section can eliminate some requests at the source. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. js = d.createElement(s); js.id = id; It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. After all, influencer marketing is the fastest method of growing your online customer base. No the other way So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. A quick description of your goals and pitch Any influencer … A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. fjs.parentNode.insertBefore(js, fjs); being driven, hard-working, motivated and willing to share your life with an No pressure. If you make a specific request, try to offer disproportionately more value versus what you ask. only you give them free dinner, accommodation or clothes. That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. If that's not your cup of tea, you can … Easy, right? It's a great platform for mutual promotion, first and foremost. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. their sphere of influence. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. All of those tools are designed to manage expectations and prepare the … You’ve had a direct message from someone claiming to be an You must not flatter but emphasize the fact that some ideas of blog articles inspired you. If this ties in with a campaign you are running, you might even offer some paid media … Convince The Influencer To Go On Your Show. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. waterfalls, the seductive drinking of wine or the impossible yoga poses on a See how many channels they’re on. Find out how we can help. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. So when you partner with an influencer, you need to understand It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. You really need to know what you’re dealing with when you’re how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! They're just busy. Builds familiarity with your prospect. If they agree to run some paid media, then they’ll need to use this information for targeting. This site uses Akismet to reduce spam. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. Got a question? their background it. Answer the 5W + H questions. Remember, you don’t have to say ‘yes’ to everyone. bad thing. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. The request: “Hey John, any chance I could buy you a cup of coffee next week? Now I recommend her company all the time and feel good about doing so. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. and accepted the offer. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. considering working with an influencer. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. They control the medium. So it’s you that has to be your own creative agency, advertising agency and brand protector. And it usually takes hours and hours worth of work to get a campaign to completion. Not sure how to work this out? Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. 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