The use of pictures and symbols is very easy for a fast communication. Visual communication is the communication in which pictures, colors, graphics are used. Pictures of foods and favorite toys or objects is a great way to start using a picture exchange system. But, that same information in the form of an image or a video is processed even more quickly. A graph for example, showing company expenditure in a financial year, can be understood just at a glance, compared to paragraphs of text or a speech to convey the same information. Here’s why visual aids prove to be powerful tools: Enhancing the Presentation Visual aids help to add an extra element of interest to the presentation. The color patterns and other markings on the wings of butterflies and moths facilitate species recognition in much the same way colored uniforms reveal the players’ affiliations on a football field. Students can build both their verbal and non-verbal expressive communication through the use of visual supports when making requests.The action of giving a card to get something in return is a powerful cause and effect skill builder. Even though verbal communication, the ability to communicate messages through language, is often viewed as a more important or a more central type of communication, visual communication has many benefits and advantages in both personal and professional situations. Throughout all of these activities, we engage with and use visual communication to send and receive messages. Audio visual communication is a productive form of communication. Advantages of visual communication. Advantages of Visual Communication. Make Communication Quicker And Simpler. Visual Communication . Power of Visual Communication. It is becoming very popular day by day. Audiences who use more of their senses to engage at events remember those events for a longer period of time. Now-a-days, most of the business organizations are using visual techniques to present the information. So, visual communication is a communication where the ideas and information can be read or viewed through the means of visual aid. As per the Visual Teaching Alliance – Of all the information transmitted to brain, 90% is visual. Advantages & Disadvantages of Using Visual Aids in Public Speaking January 8, 2018 February 11, 2020 Anurag Aggarwal Institute of Entrepreneurship & Public Speaking In public speaking, when a speaker speaks in front of the audience, he not only puts his ideas in the form of words but may also use many other audio-visual aids. 2. Many insects communicate with visual signals. A few examples include: Road signs communicate effectively via the use of symbols and icons depicting critical information needed on our journey. The receiver gets the idea fast. It is becoming very popular day by day. Visual communication is very fast as far as conveying a message is concerned. Advantages of visual communication are: Quick communication is possible. Apps on our mobile devices use visual icons and cues to help us navigate through their features and menus. Using sound and lighting equipment improves communication by heightening the awareness of your audience’s sight and hearing. Now-a-days, most of the business organizations are using visual techniques to present the information. The use of visual resources plays a significant role in establishing an effective and fruitful communication. A skull and two cross bones shows the meaning of danger. ADVANTAGES OF VISUAL COMMUNICATION. The students/audience work with more zeal; help you teach accurate concepts; The visual experience is always better than a teacher bombarding the lesson from a book; Audio-Visual aids provide variety and provide different tool s in the hands of the teacher. 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